Applying the Prosci ADKAR® Model to Achieve 95%+ Adoption in Defense Transformations

In high-stakes defense environments, change isn't optional—it's mission-critical. From AI-enabled systems to organizational redesigns, initiatives fail not because of technology, but because people resist or aren't equipped to adopt new ways of working. That's where the Prosci ADKAR® Model shines: a proven, individual-focused framework that drives Awareness, Desire, Knowledge, Ability, and Reinforcement.

As a 2025 Prosci Certified Practitioner with 28+ years as a U.S. Army Command Sergeant Major (Retired), I've applied ADKAR in real-world DoD programs to deliver 95%+ sustained adoption and multimillion-dollar savings. Here's how each element plays out in defense contexts and why it works.

1. Awareness: Why the Change Matters

Start with the "why." In military operations, personnel quickly grasp threats. Translate that to change: clearly communicate how the new process, tool, or structure impacts mission success, safety, and efficiency. Without awareness, resistance builds fast.

2. Desire: Building Motivation

Desire comes from personal benefit. Use real stories—like lessons from my book Chop That Sht Up!*—to show how adoption leads to better decision velocity, reduced risk, or career growth. In DoD, tie it to warfighter outcomes: "This AI tool cuts intel analysis time by 30%, giving you an edge."

3. Knowledge: Providing the How-To

Deliver targeted training via ADDIE methodology. In classified environments, this means secure, hands-on sessions that build confidence without overwhelming.

4. Ability: Hands-On Enablement

Knowledge alone isn't enough—practice turns it into skill. Simulations, coaching, and quick feedback loops help teams apply new processes under pressure.

5. Reinforcement: Making It Stick

Sustainment is key in defense. Use metrics dashboards, recognition programs, and leadership sponsorship to anchor behaviors. We've seen this yield lasting 25–40% efficiency gains.

Real Results in Action

In one multinational exercise I led, ADKAR helped integrate new logistics protocols across allied forces, achieving $40M in savings and 20% faster decision latency.

Ready to apply ADKAR to your next transformation? Schedule a free 45-minute discovery consultation to assess your change readiness.